What Do We Do?
very gratifying to
see clients pumped up and excited
about how their finished album sounds - especially when it's equal to
or better sounding than anything in the stores by "name" artists.
However, when asked about their "next step" plans for the completed
album, an answer we hear all too often is that they are going to mail
copies of the CD to all of the Major and Indie Labels. They will then
wait for one or more of them to offer up a huge recording contract and
then they'll be set for life!
certainly don't want to
dampen anyone's enthusiasm and optimism but
unfortunately, the music business doesn't operate that way anymore (and
in reality, it never actually did). In fact, did you know that in some
cases getting a major record contract could end your career before it
Here is an interesting scenario. Let's
say the Label
advances you for re-recording your album (quite
likely, so they
can own the master recordings). You
advance back - but they decide not to put the album out because "the
market has changed." You now can never recoup much less make any money
because they won't release you from the original contract.
you aren't allowed to
record a new album with a new Label (in order
to make some money)
you cannot even sell
your music yourself (in order to make some
money), which results in
your car going a little
slower because it has a Pizza Delivery sign
on the roof and your instruments start to rust.
probably won't happen
to you but did you realize that it was even
possible to find yourself in such a position? Not the best way to end
up on MTV's Cribs!
Helping Artists Help Themselves
an effort to help
artists quickly discover that elusive "next step",
Vestman Mastering has contacted a select group of some
of the most knowledgeable and experienced music industry professionals
to their industry jobs, these people
have all agreed to make themselves available to consult
with you on your career,
how the music business works
you on improvement strategies for your next record.
charge an hourly consulting rate, usually between $50 to $75/hr - tailoring
their advice specifically for you and your vision. Note:
We do NOT
receive any kind of referral fee or kickback from these individuals!
There is no obligation for you to even mention that you contacted them
through us (although we humbly won't mind if you do). It is strictly
between you and them. We simply offer this as an option to further help
you and your music succeed.
Key: Small changes can make a big
how much time and money you've put into
your project up to this point. Just an hour or two spent with these
individuals is nothing
compared to that - right? Get an edge
add some career expertise - streamline your next moves. Spending some
time with these experts will change the way you approach the music
business and assist your musical career path! You CAN succeed in the
music business and make a great and long term living - even if you
don't have number one hit!! But if you DO have a number one hit and you
don't make the right choices.......... think about it.
the odds in your
favor! Knowledge of your industry is key and
these individuals can really help you to know your options, know the
lay of the land, know what's realistic and when to course correct. All
professionals from Accountants to Zookeepers know exactly how their
industries operate and as a musician you should too! You can begin by
contacting any or
all of the following individuals and
schedule a consulting session.
Recommended Music Industry Consultants:
1) Ritch Esra (800) 377-7411
Ritch owns The Music
THE contact bible
for the music industry. He has a stellar industry background including
Director of A&R at Arista under music biz legend Clive Davis. There
is a recent bio of him here.
long time industry educator as well,
Ritch is experienced and knowledgeable about all sectors of the music
business and is amazing to learn from. If he doesn't know (improbable),
he knows someone who does!
2) Dan Kimpel (323) 344-0599
to get "connected" in
the music industry (you should, it's all
about people and relationships)? Besides writing features for Music
Connection magazine, Dan literally wrote the book on networking in the
music business called... Networking In The Music
Business (Mix Press).
is a ball of fire, enthusiastic and
ingenious at coming up with new, move ahead opportunities for artists
and bands. His website is here.
can find additional background info here.
Dan is a great person to
creatively brainstorm with. The possibilities you will uncover are
3) Matt Forger (818)
716-7152 E-Mail: MDForger@aol.com
is an "A" League
Recording Engineer/Producer (Quincy Jones,
Michael Jackson, Paul McCartney, etc, need we say more?) who has been
through it all on the production side. Matt has an incredible studio
sense and can really help your music and career develop to it's full
potential. His website is here.
Additional background is here.
Matt is super cool
to work with and a veritable fountain of applicable advice and
experience. He knows how it works at the top of the food chain! Find
4) Reading, web site resources and more:
you or someone in your
band circle really wants to dive in deep we
recommend The Music
Business Program at The Musicians Institute
California. This is a serious, 6-month, full time, on-site immersion
complete with a stellar array of industry guest lecturers, insider
instructors and industry internships for students. We realize that
there are many other schools and universities that offer Music Business
Programs (e.g. UCLA) and that they are undoubtedly worthwhile. This
just happens to be one we have had direct experience with and therefore
can personally recommend. We can also recommend The Musicians Institute's
6-month Recording Engineering Program,
again based on direct
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